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VGNC created a series of entertaining spots with Hollywood A-list celebrity Megan Fox invading the gamer's reality, and inspiring them to play their best.
Viewers were prompted to download the game right then, so they could be greeted by Megan in the game and begin the battle.
This initiative resulted in a significantly higher acquisition rate compared to similar campaigns.
To quote Forbes “This is a pretty fascinating marriage between Hollywood and the app"